Week 2 EOC: Boston Consulting Group - Video Games

In the ever-expanding world of video games competition to come up with the latest and greatest new thing is fierce.  The Star of the video game world right now is the Wii. “The Nintendo Wii is a huge hit with the young and old as well as classic players and non-traditional gamers. Everybody loves it.” (http://www.viewpoints.com/Nintendo-Wii-Console-reviews)  The Wii’s success is due to their ingenuity in designing games that incorporate a total body experience into everyday video gamers’ lives.  The Wii’s rapid growth is bound to slow down as their competitors incorporate full body motion into their video game systems.  But Nintendo’s Wii should be able to make a smooth transition from being the Star to a Cash Cow if they can keep making fresh games with cutting edge concepts like incorporating exercise or Beer Pong.  The current Cash Cow of the video game world is the Playstation.  From the original Playstation to Playstation 3 Sony has proven that they have what it takes to maintain buyer’s interest and meet their demands over the last 15 years.  “So while it may not be the newest or the most powerful system, it's certainly a safe bet.” (http://reviews.cnet.com/consoles/sony-playstation-2/4505-10109_7-30012264.html#reviewPage1)  The Dog in the video game race are games designed for the computer.  While many interactive computer games, like World of Warcraft, have managed to continue to draw interest, the fact is most gamers aren’t interested in playing games on their PC’s anymore.  The Question Mark, or up-and-comer, of the market is games designed for cell phones.  “Videogames on cell phones are gaining popularity among zealous gamers as well as people who have never played games on consoles or personal computers.” (cte.rockhurst.edu/s/945/images/.../Mic08sASSN01exampleSandDshifts.doc)  There’s a huge interest for on-the-go fun and cell phones are the most convenient way to be entertained since there’s no extra cords or equipment to hook up.  No matter what your preference, it’s clear that the world of video games is here to stay!