EOC Week 8: Creative Content Projects

For my final project’s creative content I will be designing a logo for my Bitches’ Brew brand.  I will use that logo on a label for either a custom tap handle or as a label that will be displayed on the custom glasses that will be manufactured to be used when serving the beer.  I will be using the custom serving glass idea similar to the one that Stella Artois uses for their beer but also along the lines of the more traditional tall, slender glass used when serving a wheat beer.  The glass will be unique and designed to display the enticing feature of the fresh blueberries bobbing up and down inside the beer.  I’m playing around with different ideas for the exact shape of the glass still.  Otherwise I will create a customized tap handle often used to distinguish a specialty beer in restaurants like The Yard House.  I’m planning to work with someone in the graphic design industry to help me with creating a digital mock-up of the logo, label, and glass or tap handle.  We have spoken briefly about the project and are in the “throwing around ideas” phase.  I’m hoping my logo and label will convey how drinking Beautiful Blue will enhance the Beautiful You!

Implementation Evaluation Control

Marketing Mix: Price

Marketing Mix: Promotion

Marketing Mix: Distribution

Marketing Mix: Product

Target Market Strategy

Situation Analysis

Objectives

Mission Statement

Bitches’ Brews mission is to sell delicious and remarkable drinks that appeal to the feminine pallet.  The drinks we sell meet the highest standards of quality and freshness and combine both modern and traditional styles of brewing with creativity.  To consistently provide our customers with impeccable service by demonstrating: efficiency, knowledge, professionalism and integrity in our work.  To create and maintain a brewery that is comprehensive and exceptional in its attention to every detail of operation.  To keep our concept fresh, exciting and on the cutting edge of the brewing industry!

EOC Week 7: The Pitch

Bitches Brews is a brand of beer targeted specifically at women.  Our motto is Real Chicks Dig Real Beer!  Brewed and bottled in Las Vegas, Bitches Brews is a family of fun and friendly brewers and avid beer drinkers dedicated to serving up the best homemade brews at all times.  The Bitches Brews’ microbrewery facility is located in Northwest Las Vegas.  Award winning Brewmaster Dave Otto brews a wide range of beers to suit everyone's taste including light beers, ales, porters, and stouts.  In November 2010, Tanya Glenn and Dave Otto teamed up to create a line of beers that demolished the myth that beer is a man’s beverage.  The first beer in our signature line is called Beautiful Blue.  It is a very tasty version of an authentic Bavarian-style Hefeweizen sweetened with fresh blueberries for a refreshing change of pace.  It’s a fantastic substitute for Sangria in the summer or Bailey’s and coffee in the winter.  This beer will change your opinion of what a beer can be!  Amazingly easy to drink, it will leave you wanting more.  It’s the perfect addition to your girls’ night out and will soon replace your wine collection.  Brewed in the town known for partying you can rest assured that we can take the party to your place, wherever that may be!  So grab a Beautiful Blue and show the world that you’re a real woman and Real Chicks Dig Real Beer!!

EOC Week 6: Me Times Three

My absolutely favorite personal hygiene product is my perfume.  It’s called Very Sexy and Victoria’s Secret makes it. (I know, big shocker there!)  Its sold in Victoria’s Secret stores in the beauty section.  The target audience for this product is women but men LOVE it! Every time I wear it a man asks what scent I’m wearing and asks where they can get it for their wife/girlfriend. 

Next is my face lotion…it’s Neutrogena Healthy Skin face lotion.  It’s marketed to people concerned with caring for their skin with the most natural ingredients possible.  The tag line for the product is A Multi-Vitamin Facial Treatment with Alpha-Hydroxy and it has an SPF of 15.  You can purchase it at any drug or grocery store. 

Lastly is my deodorant.  This one took me awhile to pin down.  I tried several deodorant brands before becoming a loyal user of Degree.  Degree Ultra Clear is targeted at women.  The packaging has a picture of a little black dress to suggest that it won’t leave any white marks on your clothes, which is a very appealing attribute to women.  For a while I used Secret but I found that by halfway through the day my body odor was coming back (Eeek!).  I was swayed to try Degree by their tag line Strong Enough for a Man but PH balanced for a Woman.  I’ve been a loyal customer for many years now.

EOC Week 5: Health Care Reform

Health-care reform in the United States is a hot topic in many political debates recently.  There's an entitlement mentality in this country that believes the government should just give us certain benefits such as "free" health care.  Just because Americans are uninsured doesn't mean they can't receive health care; it is illegal to refuse emergency medical service to anyone because of a lack of insurance. Also, there are many nonprofit organizations and government-run hospitals that provide services to those who don't have insurance.  While uninsured Americans are a problem in regards to the total system cost, it doesn't mean health care should be a right given to everyone by our government and paid for by taxpayers.  Any more government influence will only make things worse, leading to decreased doctor flexibility and poor patient care.  When the government controls things, politics always seep into the decision-making process.  Healthy people who take care of themselves may have to pay for the burden of those who smoke, are obese, etc.  Why should we punish those that live a healthy lifestyle and reward the ones who don't?  Currently the law mandates that employers either provide insurance for their employees or pay a penalty that would go toward government subsidies so employees can afford to buy their own insurance.  Many company officials say a wasteful public-private system is pushing costs much higher than they should be.  Overall, businesses will end up paying higher insurance premiums to make up for the fact that Medicare and Medicaid reimbursements often do not match the total costs hospitals incur treating these patients.  It is unclear to what extent these concerns would be alleviated under the reform plan.  In total, the plan is expected to cover more than thirty million people, but roughly another twenty million are expected to remain uninsured (one-third of whom are expected to be undocumented workers).  Additionally, more than two-thirds of large employers expect their health costs to increase as an impact of the reform, and more than a quarter were considering reducing benefits to employees to control costs internally.  This would be extremely detrimental to Americans since a large percentage of hard-working Americans rely on getting their health insurance through their employers!