For my final project’s creative content I will be designing a logo for my Bitches’ Brew brand. I will use that logo on a label for either a custom tap handle or as a label that will be displayed on the custom glasses that will be manufactured to be used when serving the beer. I will be using the custom serving glass idea similar to the one that Stella Artois uses for their beer but also along the lines of the more traditional tall, slender glass used when serving a wheat beer. The glass will be unique and designed to display the enticing feature of the fresh blueberries bobbing up and down inside the beer. I’m playing around with different ideas for the exact shape of the glass still. Otherwise I will create a customized tap handle often used to distinguish a specialty beer in restaurants like The Yard House. I’m planning to work with someone in the graphic design industry to help me with creating a digital mock-up of the logo, label, and glass or tap handle. We have spoken briefly about the project and are in the “throwing around ideas” phase. I’m hoping my logo and label will convey how drinking Beautiful Blue will enhance the Beautiful You!
